WIDE RANGE OF EXPERTISE

CCI's marketing insights experience runs deep.  We have conducted qualitative and quantitative research all over the world. Senior researchers design, execute and analyze all research.  We are experts in both B2B and B2C research.  
 

Project types include:

  • strategy and positioning development

  • in-market brand tracking

  • new product platform identification and development

  • moderating, facilitation and brainstorming

  • attitude & usage studies

  • concept development and testing

  • product development and testing

  • customer segmentation

  • advertising development and assessment

  • shopper insights

BROAD ARRAY OF INDUSTRY & CATEGORY EXPERIENCE

Experience on topics including:

  • Personal care: oral care, skincare, make-up, anti-aging, shave

  • Technology: personal computers, printers, servers, storage, e-books

  • Home cleaners: window, bathroom, toilet, stain removal, drain, air fresheners

  • Food: pizza, oatmeal, condiments, cheese, refrigerated desserts, cottage cheese, hot dogs, lunch meat, candy, pasta & sauce, canned soup, snack foods

  • Beverages: beer, enhanced water, sports drinks, fruit juice

  • Pharmaceuticals: Rx, OTC, vitamins

  • Retail: fast food chain, casual restaurants, drug stores

  • Durables: construction, autos and auto products, home appliances

  • Not for profit:  early eduation, services for those with disabilities

  • And more: credit cards, insect repellents, personal organizers, life insurance, girls’ clothing, elective surgery, children’s toys, loyalty programs, promotions